Author: Playground Group

When is the Right Time for a Website Redesign?

A Question Worth Asking… Professional services firms with high growth are twice as likely to have redesigned their sites in the last twelve months than their counterparts who experienced average growth.

Launched: New site for The Well Project!

The Well Project is a non-profit organization whose mission is to change the course of the HIV pandemic through focus on women and girls. Playground Group was honored to be selected for the design and development of the new The Well Project web portal. This is their first redesign since the site was started in 2003. We strongly believe in the work they are doing and are very glad we could be a part of this massive project.

Non-Profits Investing in Social Media [Infographic]

So how much do non-profits invest in social media, and is it growing? Vertical Response surveyed more than 100 of our non-profit customers to find out. Turns out that much of what they’re doing is pretty consistent with the small

How To Be Happy? [Infographic]

Happiness comes in various forms and it has a different definition to different people. To help identify the biological and psychology factors behind happiness, WebpageFX has created an infographic. Titled ‘The Science of Happiness’, it points out the various factors

NYC Snow 01-21-2014

9 Social Marketing Ideas for Online Communities

Your website can, and should, be social. With online communities for social marketing, you can increase awareness, build brand loyalty and deepen customer engagement. [infodoodle via telligent]

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Intro to Drupal Commons, Part 1: How to Manage Your Online Community

Drupal Commons is online community software that works right out of the box. It is used to build knowledge sharing networks, collaborative spaces, and discussion areas with levels of privacy to support vibrant communities. In this webinar, we will examine

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The Many Faces of ‘Adaptive Design’ [via Brad Frost Web]

December 19, 2013 Lots of terms evolve beyond their initial definitions and become a catch-all for a general notion or idea. I’ve talked about this regarding responsive web design and mobile first, and there are certainly other terms that escape

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Why You Need A Mobile Responsive Website [via InspiriaMedia]

As mobile internet usage continues to gain share of the search market, desktop sales remain stagnant. The writing is on the wall that the future points to a greater and greater share of transactions via mobile devices. This outlook is

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Cut & Paste: A Big Part of Engagement You Might Be Missing

Did you know address bar sharing—that is cutting and pasting an URL rather than sharing the page by clicking a share button—is by far one of the most common ways people share websites? In case you haven’t thought of that, we