The Academy of Television Arts & Sciences launched their new consumer focussed emmys.com site in preparation of announcing the nominees for the 61st Primetime Emmy Awards. The goal was a site that incorporated a stylish layout, professional video, high quality photo galleries and allowed for flexible content management, managed by their internal staff--all while keeping up with high performance traffic demands. Based on these requirements, Playground Group created emmys.com using the Drupal CMS and Brightcove Video Platform. Emmys.com was the first site launch of four sites created by Playground Group.