Emmys.com
Playground Group spearheaded a massive, user-friendly design and expansion of its existing website, creating three distinct, new interactive online destinations: the new, unprecedented year-round television fan and consumer-oriented Emmys.com; the Television Academy member, Emmys.tv; as well as the academic-focused EmmysFoundation.org. The Emmys.com web site was rolled out in various stages prior to The 61st PRIMETIME EMMY® AWARDS on CBS.
Client: The Academy of Television Arts & Sciences
Launch Date: July 2009
Visit Website: www.emmys.com
“The Academy Television of Arts & Sciences is in the business of honoring excellence. When the time came to create a new consumer website and re-design our existing website we had one goal in mind... finding a creative agency that could meet our objectives, exceed expectations and deliver excellence. Playground Group has a level of creativity and professionalism that enabled them to work under intense pressure to deliver a website worthy of the Primetime Emmy brand. They have a unique ability to take existing, longstanding, brand assets and refresh them to fit current best practices, with a design esthetic to target the end users. They have extensive knowledge in website creation, social media and traditional design.“
Frank Kohler, Chief Financial and Administrative Officer
Academy of Television Arts & Sciences
Playground Group spearheaded a massive, user-friendly design and expansion of its existing website, creating three distinct, new interactive online destinations: the new, unprecedented year-round television fan and consumer-oriented Emmys.com; the Television Academy member, Emmys.tv; as well as the academic-focused EmmysFoundation.org. The Emmys.com web site was rolled out in various stages prior to The 61st PRIMETIME EMMY® AWARDS on CBS.
Client: The Academy of Television Arts & Sciences
Launch Date: July 2009
Visit Website: www.emmys.com
“The Academy Television of Arts & Sciences is in the business of honoring excellence. When the time came to create a new consumer website and re-design our existing website we had one goal in mind... finding a creative agency that could meet our objectives, exceed expectations and deliver excellence. Playground Group has a level of creativity and professionalism that enabled them to work under intense pressure to deliver a website worthy of the Primetime Emmy brand. They have a unique ability to take existing, longstanding, brand assets and refresh them to fit current best practices, with a design esthetic to target the end users. They have extensive knowledge in website creation, social media and traditional design.“
Frank Kohler, Chief Financial and Administrative Officer
Academy of Television Arts & Sciences
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