ONE was launched in 2011 by Sony Pictures Entertainment Asia. It is first channel dedicated to bringing the best of Asian general entertainment, with an emphasis on prime Korean content, exclusively to all pan-Asia viewers. ONE showcases the latest Korean drama titles within weeks of its premiere broadcast in Korea on an exclusive and first-run basis. Viewers can expect to catch the biggest stars and hottest names in Korean entertainment, from young and trendy idol dramas to highly popular soap operas. The programming line-up will also include the most current K-pop variety, reality and music programs. Other top-notch Asian entertainment programs are expected to join the line-up later on this year.