Linkin Park is an American Rock band with a discography that consists of three studio albums, two live albums, five extended plays, eighteen singles, twenty-six music videos and numerous of live appearances. With the launch of their new site they wanted to expand their reach into social media. Playground Group created an embeddable media widget containing their extensive Music Video library, LPTV videos, and, news and tour updates. The Linkin Park Widget is an embeddable top level consumer facing interface which utilizes a custom CMS for easy updating and ongoing maintenance. The widget embeds since launch are over 250,000,000 and we expect this number to continue to grow as they embark on their 2010 summer tour.