So how much do non-profits invest in social media, and is it growing?
Vertical Response surveyed more than 100 of our non-profit customers to find out. Turns out that much of what they’re doing is pretty consistent with the small businesses we surveyed, with a few interesting exceptions:
- More non-profits are on Facebook (96 percent), compared to small businesses (90 percent).
- Non-profits are more active on Facebook: 76 percent post multiple times per week, compared to 66 percent of small businesses.
- While both non-profits and small businesses say finding and posting content takes the most time, non-profits report that responding to questions on social media also takes up a substantial amount of time.
[via Vertical Response blog]