SleepJoy’s mission statement is to help you wake up happy. With a long history in private label manufacturing and distribution of memory foam products; they were looking to expand their sales and launch a direct to consumer storefront. SleepJoy offers a wide variety of pillows, mattress toppers and mattresses as well as packages to give you a holistic sleep experience. Playground Group was enlisted to create an easy to use e-commerce site that builds a strong brand recognition with consumers, while staying competitive with Tempurpedic. The site key goals were to educate consumers on how to get a better night’s sleep, engage consumers to buy and/or learn about their science and bring to life SleepJoy's excellence in the field of sleep products. This is all brought to light on Sleepjoy.com utilizing a clean, calm, and uncluttered design, built on an enterprise level Drupal CMS.