Thorpe Wines is a family owned, award-winning producer of handcrafted, individual wines offering great value from Australia. Thorpe Wines was looking to take their traditionally distributor business direct to consumers and provide greater information about their unique company, wine, wine making and next generation vintages. When designing for an evolving business you must look at where they are today but also where they are going. After working with Nicole and Brad we quickly realized that the Thorpe label will continue to evolve. So we needed to create a site that could grow in look and feel and also features. The flexibility will be evident as the site changes with each new season of wine.